Infobase Email Design & Cross-Platform Graphics
I developed a suite of visuals to support marketing campaigns with a consistent visual language across email, website landing pages, and social media platforms. This included designing branded email templates, promotional graphics for webinars, and animated social media assets.
Email Campaign Highlight:
Ready-to-use animated social media assets to boost usage
🎯 Goal: Create assets patrons could quickly understand and share—boosting visibility of a key library resource.
In this section, I created animated social media assets to complement this email campaign. The goal was to provide eye-catching visuals that would inform patrons about the resource available to them: The Mailbox® Plus. The visuals were designed to be easily shareable on social platforms, increasing engagement with this library resource.
Email Campaign Highlight:
Designing Visual Collaterals for Engaging User Journeys
Section 1
2025 MLA Awards: Credo Reference Wins Platinum
For this email campaign, I created the email thumbnail for the Credo Reference webinar, ensuring it linked directly to the landing page. I also designed the landing page, starting with a bold hero image that visually highlighted the award recognition. Additionally, I integrated the registration form in WordPress, streamlining the user journey from email to sign-up.
Webinar Landing Page & Registration Form
Section 2
See 2024’s Ten Most Viewed Titles on Films On Demand
In this campaign, I created visuals for a blog post featuring the top ten most viewed titles on Films On Demand in 2024. For social media promotion, I developed a series of visuals, including a static image (used in the campaign) and two animated images (which were ultimately not used but demonstrate the creative direction I explored). These assets were designed to highlight the top search trends in 2024, aiming to capture attention and drive traffic to the blog.
Section 3
New AI Guides Now in Infobase Databases
For the AI Guides section, I designed the email thumbnail and created visuals to accompany the blog about new AI guides in the Infobase databases. I also developed animated visuals to highlight key features of the blog, like the Research Skill Builders and AI tutorials, to provide an engaging and interactive experience.
Email Campaign Highlight:
Case Study Design
Designed in BeePro and deployed in GreenArrow. Used consistent hierarchy and strong CTAs to drive engagement.
Visual Strategy for a Case Study Campaign
🔧 Tools used: InDesign, Photoshop, Shutterstock, BeePro, GreenArrow, Wordpress
This project included a multi-page layout, a responsive landing page, and an email campaign with strong CTAs and branded visuals. My goal was to create a seamless system across print and digital—clear, engaging, and easy to share.
Designed for clarity and hierarchy across a multi-page layout. Included pull quotes, multi-column formatting, product screenshots and QR code for easy access.
Built the landing page in WordPress, ensuring the email CTA led to a branded, conversion-optimized experience.
Email Campaign Highlight:
Webinar Promotions
Visual Strategy for Email Graphics
I designed a series of promotional graphics to support ongoing webinar campaigns. Each image was created to align with the topic, audience, and seasonal timing of the event. These visuals were used in email campaigns to increase registrations and engagement.
I developed a flexible visual system that allowed for quick turnarounds while maintaining brand consistency. Each piece balanced bold typography, color contrast, and targeted imagery to clearly communicate key webinar details at a glance.
Student Summer Engagement
Information Literacy
Health & Wellness
